| |
| |
|
Book Marketing Information |
|
|
|
Dont Sell your Book, Share It
Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book. Sharing your book works great in person before other people, one-on-one, or Online. Five Steps to Sharing your Book 1. Know your preferred audience first. For instance, the book, "Passion at Any Age" is the "Artist's Way" for seniors. Who will your book help the most? Get yourself in front of these people because they will already have open arms and hearts to your boo. 2. Write an audience profile--those who will want to buy your book because you solve their particular challenge. Include their income, buying habits, values, online savvy, magazines they read, sex, and age among other traits. FACT: Online people buy most kinds of books. Books are still the number one seller on the Internet. 3. Write a "Dear Audience" letter. Take time and handwrite a short one-half page on why you wrote your book and what your audience will get from it. This puts the human side of your effort forth and also restates benefits your readers will get. Dear_______, I wrote or am writing this book because you have this particular challenge, or are in this particular place where you'd like some answers on the topic of ____. Its number one message (benefit-thesis) is __________. And, it will also help you do, be, or have ______, _____, and _____. (specific benefits). 4. Share the written message orally in your own words, next time someone asks you about your book, or when you are in front of an audience. Take the information from your "Dear Audience" letter and reduce it a bit to fit your one to two minute allowed time to share. 5. Share your message Online. If you don't want to communicate to others in person, think Online. All kinds of audiences go Online to look for information. Free information. You can share other tips, excerpts, and stories from your book through submitting them to online spam-free ezines. Thousands of people subscribe to them. Start with visiting www.yahoo.groups.com. Subscribe to one of their groups such as: aageneral-subscribe@yahoogroups.com. Watch the word of mouth grow to epic proportions when one subscriber shares your article with others. It's sometimes called viral marketing, but I prefer the idea of putting the "law of attraction" into motion. Best of all, you don't have to sell anything. Judy Cullins ©2004 All Rights Reserved. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Speaking for a Publication Why write a book and get attention and loads of contacts?Expertise can sometimes be defined by the articles, columns, responses and books you write. It does not take a lot of effort to write the articles and columns but it does take effort to write a book. Colour and Book Covers - What You Should Know if Youre Self-Publishing Color is tricky at the best of times. If you want exact color management (such as a particular shade of blue for a university logo) you really should use something called spot color. Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer. Quiz: Will Online Book Marketing Help Sales? Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece. Top Ten Basics on Internet Article Writing to Promote your Book Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines and web sites and writing for print media. While some writing concepts work for both, online writing needs a shorter, more focused approach. Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 2 How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!Six Steps to Build your Book's Bullet Proof "Tell and Sell"Part one of this article is available at www. Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business. 1. How to Sell Your E-book - (or other information product) - Through Quickie Seminars I've been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely. FSBO Author believes in Bookswaps Hi Noel,I absolutely love your website, As an MS sufferer I intend to buy your book and get "Back onto my feet." My motto this year is, "Again Alive In 2005!"I have published a book also. Top 10 Tips for Book Titles that Sell Well A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. Book Titles that Make Big Bucks Do you know how readers decide to buy a book? 1) They get a referral from a friend. 2) They see an interesting book title on the best-seller list. Online Book Promotion Beats Traditional Seven to One - Part 2 Think of Your Promotion Time and BudgetMost one or two-book authors don't have a large marketing budget. Marketing their speaking leaves them little time to write and promote their books. Book Signing for Experts Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine visible to the roving eyes of readers, your book needs a little help from its creator. Top 5 Book Selling Tips TIP # 1Online reviews are paramount in importance when it comes to drawing attention to your book. And the best part is, you're in control of your own destiny!If you haven't yet submitted your own review on sites like Amazon and Barnes & Noble, what are you waiting for? This should be one of the first steps for every published author. Book Publishing Without Pain When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage her to self-publish. This is because I know that, if that author is thoroughly invested in what she has to say, and if she is determined to create a buzz about her message, she'll discover5 Fantastic Benefits of Self-publishing1. Why Writers Dont Do a Book Signing Whenever someone suggests you do a book signing and you do not want to, here are five reasons you can give them:1) It's not worth the time; there's not enough money in it.2) Speaking is where the money is. Make Big Profits from Small Booklets What is your excuse for not being published? "I don't know enough to fill a book." "I don't have time to write a whole book. Why Write Articles to Promote your Book? Reach 15,000 to 100,000 targeted buyers every week Online. That's the best reason I know to write and submit how-to articles to opt-in ezines and top web sites. Marketing Virus - Every Writer Needs to Catch It For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man. Media Events for Book Promotion "How do I set up a media event?" -- As a publisher, that's a good question to have an answer for.Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentations, chat room interviews, online book tours, public forums, and more).
|
| Index | Site map |
| © 2009 VirBooks Home |
| PLAE | Solar System |
