Email Marketing Information

Save Time By Creating Email Signature Templates


If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate. For example, email-based article submissions generally accept only plain text in-message formatting and require rigorous adherence to detailed submission guidelines involving the placement of bylines, the structure and length of the article body and the arrangement and length of bio-boxes and other inclusions - any deviation from which will result in a refusal of submission. Aggravatingly enough, these submission requirements are often so completely different from one submission site to another that it is difficult if not impossible to keep them straight without an entire set of templates.

To get around these and other problems, consider using the signature option in your emailer program to create individual email "signatures templates" for these commonly sent and repetitive emails. Using the above example of an email article submission email, I might create a "signature template" that looks something like this:

Title
Byline

Body (single spaced, 60-65 characters per line, no html)

Bio-box (no more that 3 sentences, no more than 2 links)


For a client follow-up or team meeting follow-up email, it might look something like this:

Client (or team member) Name
Date of Meeting

Summary of Meeting

Comments

Action Steps

Next Meeting Agenda


Once the "signature template" is complete, simply save it under a descriptive name ("articles-to-go submission" or "client meeting") and it's ready to use next time you're ready to send an email. Just insert the signature, then type around or over the contents as appropriate. Keep in mind, also, that you can add more than one signature to an email in most emailer programs, so using one of the above "signature templates" does not preclude your adding a standard business signature at the end of the email, as you would normal do.

I'm sure that if you think creatively and look at the emails you send out on a regular basis, you'll find many examples for which a simple "signature template" can save you time, trouble and annoyance. How many ways can you think of to use this time-saving trick?

(c) Soni Pitts

ABOUT THE AUTHOR

Soni Pitts is the Chief Visionary Butt-Kicker of SoniPitts.Com. She specializes in helping others reclaim "soul proprietorship" in their lives and to begin living the life their Creator always intended for them.

She is the author of the free e-book "50 Ways To Reach Your Goals" and over 100 self-help and inspirational articles, as well as other products and resources designed to facilitate this process of personal growth and spiritual development.


MORE RESOURCES:

The Business Coach: How to use email marketing effectively
KC Free Press
As an example, in 2009 the Direct Marketing Association released a study showing that email marketing returned $43.62 for every dollar spent. ...



Email Marketing Joins Google Apps Marketplace
Marketing Vox News
For marketers looking to develop online campaigns on the cheap it is an interesting development. Developers are billed a flat fee of $100, no matter the ...

and more »


Online Cosmetics Company Doubles Email Marketing Revenue with Lyris
MarketWatch (press release)
Leveraging Lyris HQ's email marketing and email deliverability capabilities, Paula's Choice has more than doubled its direct revenue, achieved click-through ...

and more »


Expert stresses importance of analytics in email marketing
Institute of Direct Marketing (press release) (subscription)
"This allows you to define people by their actions and having a good understanding of what is important to the longevity of an email marketing campaign. ...



The Co-operative Travel Chooses New Communicator® platform For email marketing ...
Al-Bawaba
With the new Communicator® in place, The Co-operative Travel can now manage and control their customer email marketing and communication activities even ...

and more »


Email marketing lists 'are constantly in flux'
Experian QAS
Email marketing lists need to be regularly updated due to previous subscribers opting not to receive such messages any more and new recipients being added, ...
Email marketing lists must be 'kept up to date'Business Strata - Business News

all 2 news articles »


Social Media Evangelist Sukhjit Ghag Shares Thoughts on Blogging, Engagement ...
PR Newswire (press release)
That optimism is reflected in the interview, in which Ghag elaborates that "email marketing is not dead at all. It's very important. ...

and more »


Getting Better Results from Your Email Marketing
WeHo News
West Hollywood, California (March 15, 2010) - If you're like everyone else in the business world and moving your promotion and client maintenance to the web ...

and more »


theSkinnyScoop Selects Constant Contact Email Marketing
EON: Enhanced Online News (press release)
theSkinnyScoop has selected Constant Contact as its email marketing partner as a means of growing and strengthening customer relationships for its unique ...
Constant Contact Welcomes Sharefaith As New Business PartnerPR Web (press release)
International Erosion Control Association Joins the Constant Contact Business ...geosynthetica.net (press release)

all 6 news articles »


StrongMail to Deliver Email Marketing Solution Integrated with SAP(R) CRM
MarketWatch (press release)
By integrating StrongMail Message Studio with SAP CRM, customers can quickly and easily leverage enterprise-grade email marketing capabilities, ...

and more »

Google News

home | site map
© 2006