| |
| |
|
Email Marketing Information |
|
|
|
Email Builds Brands
Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects: * Brand Awareness * Market Intelligence * Web Traffic * Prospect Leads * Loyalty Build Brand Awareness. Email builds brand awareness by promoting the name, the look, feel and image of your company. Users now prefer HTML email to text email. HTML email gives you the ability to include logos and other corporate images to reinforce your existing brand. Increase Market Intelligence. Permission-based email allows you easily to survey your current customer base to solicit feedback on your website, customer service, products and services. With this baseline survey in hand, you can gauge how attitudes and awareness are changing over time. And with the capabilities of professional email programs, you can segment the results to see differences between established and more recent customers. Results such as these help you tweak and tune marketing and public relations efforts. Drive Website Traffic. Your website can be one of your primary tools for customer acquisition and retention. People must visit the site in order for you to capture them as clients or up-sell them on other services. Email marketing programs can bring new visitors to the site and established customers back again. Generate Leads. An email newsletter containing worthwhile content, or a promotional offer with a high-perceived value can be used as incentives to convince prospects to provide their email addresses. Once you have their addresses, you can initiate dialogue that results in acquiring and retaining the right kinds of customers. Profitable customers. Build Loyalty. In our opinion, building loyalty is the most important feature of an email program. Permission-based communication allows you to build customer loyalty, and customer loyalty kicks off a series of positive events including: * market share increases because acquisition costs are amortized, allowing you to realize the lifetime value of a customer * Some studies show that it costs six times more to acquire a customer as to retain one * The Harvard Business Review reports that cutting customer defections by just five percent can result in profitability increases of as much as 35 percent * sustainable growth continues because you have a solid base of customers who will refer others * attract better employees who in turn deliver better value to customers You no longer have a good reason for not using permission-based email marketing to unleash the power of customer relationships. Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Why Does Your Business Need An Autoresponder? Suppose you have a website with 500 visitors a day, and one in fifty of them requests information. That's ten e-mails you're going to have to send manually for the next few days or weeks. How To Create Gold With Email Promotions - Part 1 First make sure that the people you are sending your offer to are actually interested in what you are offering.Often people contact me and ask me to promote their product to my list. Autoresponders for Beginners Hi you may or may not know that your Autoresponder in your first few months promoting your service, product or opportunity, is the most important tool in your box!So, you have just joined your new business or taken on a new product that you would like to make you a few $ or a lot of $ on the net, first thing you must do is get yourself an Autoresponder.You can get them free from lots of places on the net if cash is tight, but remember if it's free then there will be a down side, like their ads on your mail, to your subscribers so think carefully on what you decide, as it's probably your single most important decision you will make!Right, let's get started. Writing Effective Emails Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have a lot to say or you need to give a comprehensive overview of a particular business situation. How To Use a Message Sequence to Increase Your Sales If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales. Using Internet Direct Mail To Increase Your Company's Profits "I want to sell my company's products on the Web, but how do I get potential clients to visit my site," a client asked recently. The answer is a strategy that has proven extremely effective for many different businesses?Internet Direct Mail. An Unexploited Market: Striking Gold Without Searching for El Dorado Companies have been focused on using the Internet to market goods and services to the consumer. Many see this as the major revenue stream on the net. Kick-Starting E-mail Profits Growth From One Single Shot! Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to send your messages to a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. That's your "in-house" email list. 4 Effective Ways To Use Autoresponders To Increase Your Sales An autoresponder is a very powerful tool for any online business. Basically, an autoresponder is used to ease your tasks. How's Your E-mail Etiquette In a fast moving global economy, e-mail offers you the convenience of being able to quickly get your message across to your colleagues or clients at any hour of the day or night. The Internet revolution has had the unintended effect of decreasing the use of oral communication and increasing the importance of text - particularly e-mails - as the primary means of business communication. How to Structure Your Follow-Up Sequence for Maximum Profit Before I do this, let me describe how autoresponders work. Think of autoresponders as the equivalent of fax-on-demand, but for email instead of fax. Some Simple Sure-fire Strategies to Construct a Responsive Opt in List! A responsive opt in list is an unbelievably powerful money-maker on the internet. With responsive opt in list you can guarantee yourself a steady income. Its In The List! Thats Where It Is! Have you noticed the marketing frenzy? Have you felt the growing pains? Everyone who has an online business seems to be getting in the marketing fray, making it a busy and very competitive field. If you're one of them, you're probably on a whirlwind ride. How To Use Email Autoresponders to Boost Customer Loyalty Your e-commerce website relies on its customers to become returning customers in order to develop a successful business. The question you might be wondering, however, is how to make your customers become loyal to you and return. 14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address 1. Ask visitors to subscribe to your e-zine. Do Your Autoresponders Drive Your Customers Crazy? A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder.It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales letters, and all of this is designed to get the client eventually to click on the "buy me now" link for the main product that is being promoted. Email Marketing Kung Fu Have you ever heard email described as, "the killer Internet Application?" Do you understand why email is the killer app for your business on the Internet, or how to make it that way if it isn't now?In my spare time, I teach WingTsun(TM) Kung Fu. I learned Internet marketing by marketing my martial arts schools and classes online. Five Profitable Ways To Use Your Follow Up Autoresponder What? You are not using a Follow up Autoresponder? Then better be. If you are SERIOUS about increasing your subscriber database, you need Follow up autoresponders. Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits Are you publishing an ezine or offering an email course? Are you talking with your subscriber through your ezine or email course? If so what are you calling them?"Hello John"? or"Hello friend"? or"Hello"?If you want to feel the difference between the above three, stand infront of a mirror and call yourself with above three ways. Which one is more pleasing for you? The same with your subscriber too!What is personalizing of emails means?At the beginning of the emails instead of starting the message directly we will call the person by name like 'Dear John'. Why Use Permission-Based Email Marketing? The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off.
|
| home | site map |
| © 2006 |
