Home Improvement Information

An Interview with Design Psychology Expert Jeanette Fisher


Interview with Jeanette Fisher by Gary Anderson, of www.abciowa.com

GA: Jeanette, just what is Design Psychology?

JJF: Simply put, Design Psychology empowers you to create a fabulous home that sustains your emotions, using techniques based on science. Design Psychology turns spaces into happy places.

GA: How is Design Psychology different from "traditional" interior design?

JJF: Our senses react to many other factors besides those of basic interior design, even though those factors can profoundly affect our emotions and happiness. Design Psychology addresses elements that interior design doesn't take into consideration.

GA: What's the difference between Design Psychology and Feng Shui?

JJF: The two concepts are compatible, and homeowners can use both Feng Shui and Design Psychology to enhance their homes. However, I believe that Design Psychology is superior to Feng Shui, because Feng Shui is based on superstition, while Design Psychology draws its concepts from science.

GA: How did you discover Design Psychology?

JJF: In 1985, my husband and I purchased an 1878 Queen Anne Victorian and began a major renovation. After tearing everything out of the kitchen, all the way down to the dirt, we rebuilt the entire space, using concepts I'd learned while studying interior design in college. But when we were done, it FELT all wrong! So, I went to the University of Florida Architectural Library and began a fifteen-year search to learn about how design details influence our emotions.

GA: How do you use Design Psychology to increase your profits as a real estate investor?

JJF: We create an Overall Design Plan, based on our target market and selling season. By using particular colors, patterns, props, and staging methods, we're able to sell our homes in as little as three hours, and for thousands more than our competition.

GA: Do you use landscape as part of your overall Design Plan?

JJF: We certainly do! We start with the emotions and feelings we want to bring into a space, and over the years, we've come to realize that Mother Nature knows best about blending light, shadows, colors, patterns, textures, and form. So we always choose our design details to support our buyers' emotions, based on ideas inspired by the greatest Design Psychologist of them all, Mother Earth.

GA: Do you have any final thoughts for folks who may not be familiar with Design Psychology?

JJF: After going through a major renovation fiasco, I discovered that all of our senses react to the design choices we make. Picking the wrong color and pattern in a wallpaper, fabric, or paint will negatively impact our senses. But if you take a little extra time to avoid design mistakes, you'll save time, hard work, and MONEY, which will all have a profound effect on your bottom line at closing time!

(c) Copyright 2004, Jeanette J. Fisher and Gary Anderson. All rights reserved.

Jeanette Fisher, Design Psychology Professor, is the author of "Doghouse to Dollhouse for Dollars: Using Design Psychology to Increase Real Estate Profits," the only book to reveal interior design secrets on how to make top dollar investing in real estate. For real estate and interior design psychology books, articles, tips, and newsletters: http://www.doghousetodollhousefordollars.com.


MORE RESOURCES:

Lowe's: Home Improvement and Heart Surgery
FOXNews (blog)
When Donald Roberts (photo on the left) undergoes open heart surgery next month to repair an aneurysm, the home improvement store employee will not have to ...



Trust the big names in home improvement?
Inland Valley Daily Bulletin
About 15 years ago, I was a VP of a major "remodeling retailer's" home improvement business. I say "remodeling retailer" because they were not really in the ...

and more »


Home-Improvement Projects That Pay for Themselves
New York Times
By AP NEW YORK (AP) -- As the housing market keeps sputtering and it becomes clear you may need to stay in the same home for a long time to recover your ...

and more »


Home Improvement Retail Market In Canada - New Market Report Published
OfficialWire (press release)
This profile focuses on the home improvement retail market in Canada and provides current and forecast data on market value in relation to the parent retail ...

and more »


Boston Globe

Home improvement
Boston Globe
Win safely in hand, Kevin Garnett and Rasheed Wallace enjoy a video. (Jim Davis/Globe Staff) By Julian Benbow Aside from Jonas Jerebko still darting up the ...

and more »


Drying up an oily wall
Seattle Times
Homefix: Dwight Barnett answers home-improvement questions. This today's topic is on moisture forming on the interior portion of an exterior wall. ...

and more »


Reuters

Home Improvement Retailers See Glints of Rebound
New York Times
Home Depot and Lowe's, the nation's largest home improvement retailers, posted better-than-expected earnings this week. They said that they did not have to ...
Home Depot 4Q Shows Improvement; Co Sees Upbeat '10Wall Street Journal
Home Depot swings to profit, gives rosier outlookMarketWatch
Home Depot Profits Beat Lowe's in Home Improvement SalesHULIQ
Forbes -BusinessWeek -BuildingOnline
all 872 news articles »


AG sues Marlboro man impersonating builder
Boston Herald
A Marlboro man “desperate for money” built a home-improvement business based on lies, stealing another contractor's identity to line up ...
Marlborough man accused of improperly working on homes in SudburyMetroWest Daily News

all 6 news articles »


Globe and Mail

Canadian Retail Sales Record 0.7% Increase in January
TopNews United States
As has been revealed by a report released by Statistics Canada on Friday, customers looking to make the most of the home-improvement tax credit ended up ...
Canada January Retail Sales Rise as Renovation Credit ExpiresBusinessWeek
Last-minute home renovations propel retail sales in JanuaryOttawa Business Journal
Home reno tax credit boosts retailersToronto Sun
Tolerance -Toronto Star -CBC.ca
all 82 news articles »


The Money Times

Safety recalls of three home improvement items
ConsumerReports.org (blog)
The recalled units were manufactured between October 2002 and September 2005 and sold until March 2006 at Lowe's, Home Depot, home improvement and building ...
Recall newsThe Associated Press
Recall: Remote control kits for electric stoves, fireplacesChicago Tribune (blog)
Fireplace Remote Control RecallKOLO
InjuryBoard.com (blog)
all 50 news articles »

Google News

home | site map
© 2006