| |
| |
|
Marketing Information |
|
|
|
A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to build traffic at your website. A reciprocal link is where two websites agree to host a link to each other on their websites. These usually are placed on a special, 'links page', but sometimes in articles or other areas. Often, people have a hard time finding sites to exchange links with. The following is a guide to the practice. 1. Determine the profile of your target market. Who they are. What sort of things they like and do. 2. From this information, determine where these people would go on the net. What sites they would visit. 3. Visit these sorts of sites and decide on which ones to approach regarding exchanging links. (Some sites will be more promising than others. Some will attract more traffic, some a more suitable 'class' of traffic.) -Determine if they have a section for links. (There's no point asking them to exchange links, if they don't have a link section.) 4. Approach each site individually. Contact the webmaster, or if you can determine who this is, the person 'in charge' of the site. -You must visit the site first, and in the opening line of your e-mail, comment on some particular point about their site. This will help immediately diffuse the suspicion that your e-mail is another piece of spam. 5. In your e-mail, make your case for the exchange. Point out to them, the reason you believe the exchange will be mutually beneficial. (You both attract the same type of visitors, each site will help the other with search engine positioning, etc.) -Include a suggestion of the copy you would like accompanying your link. (And of course, ask them what copy they would like you to include with their link.) To find more potential exchange partners: 1. Visit the top five to ten search engines and search for the terms you think your target market might use when searching for a site like yours. (This is important. Use the terms your TARGET might use. Don't use your insider jargon, unless your target audience would use it too.) 2. Visit the top ranking sites on each of your searches and determine if their audience fits your target profile, and if they have links. Then go back and do step four and five with these sites. With this technique, you should have a healthy selection of links with a few hours of work. A bonus to having a large number of sites linking into your site is, a number of the search engines give extra ranking to sites that are 'popular'. And they measure popularity by inbound links. Keith Thirgood, Creative Director, Editor Thrive-on-Line http://www.capstonecomm.com Capstone Communications Group Helping businesses get more business through innovative marketing Markham, Ontario, Canada 905-472-2330 Subscribe to Thrive-on-line http://list.capstonecomm.com/mail.cgi?f=list&l=thrive_on_line
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How To Use Humor Successfully In Your Business Communications For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. Simple Marketing Strategies Versus an SEO Line of Attack! Each and every day those of us on the Internet are bombarded with information about Search Engine Optimization and all that goes along with it. For the majority of folks who are promoting a business online, this can often lead to confusion especially when it comes to understanding key words, meta tags and title tags. 4 Steps to Successful Offline Drawings There are many different ways to market offline, each important to your success. One of these being drawings. Spice It Up! Rib Festival Teaches Us About Product Value The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience. Hello, My Name Is . . . What Your Name Tag Says About You When you attend networking functions, what kind of name tag do you wear? One of those sticky things you scrawled your name on, or something a bit more sophisticated? For just a few cents to a few dollars, you can have a classy, customized name tag that will draw attention and comments and help you make the most of every networking opportunity.Instead of relying on those disposable sticky tags, you can get your own engraved or imprinted name badge at your local office supply store. Creating Your Future with a Marketing Plan Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people stop. Modern Marketing With Postcards Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. Buzz Word Offline, it's called word-of-mouth advertising. Online, it's known as viral marketing. Your 30 Second Commercial This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. How to Measure the Benefit Your Product or Service Offers Measuring the benefit of your product or service means putting a specific value on the advantage it offers. For example, it's ineffective to say your light bulbs are brighter and last longer than the competition's. How to Avoid Giving Away Free Consulting After spending 30 minutes in a coffee shop with a potential client, I realized that the sheet of paper they were writing on was almost full; full of ideas that I had just given away for free. If you consult, coach, or are in the advice-giving field, you may have had a similar experience. Psychology of Setting Prices Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. Are You Guilty Of Interruption Marketing? You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Top 10 Tips To Market & Build Your Professional Practice In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small operation, you can't afford to find out too late that a critical aspect of your business has gotten off-track! This list looks at 10 items to emphasize at the start of a new year, or any time you want to rapidly grow your business in a short period of time. Give me a Referral any Day - the Power of Networking I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was - a speedy solution was necessary BUT I did not know anybody who repairs freezers. Wife's Marketing Prowess Helped Edison See the Light It is well known that Thomas Edison was an inventor, a genius, and he never slept. Did you know that Mrs. Niches - The Path to More Profits Hey, as business owners we CAN'T be all things for all customers. I mean it would be fantastic if we could, however, you just can't meet the needs and wants of everyone, you would run yourself ragged trying :o(BUT . Top Web Site Blunders by Coaches, Consultants and Experts Of all the web sites belonging to coaches, consultants and experts that I have reviewed, more than three-quarters shared a very serious marketing blunder: Their potential clients wouldn't understand from their home page precisely what they do. Jargon gets in the way. Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process Want to know the simple way to get all the business you could ever handle? Charge almost nothing.That's the approach employed by busy fools anyway. How to Pick a Winning Business Name What's in a name?Think of your business name as an external mask for your business. If it's something your target audience like, they would consider checking it, if they don't, in most cases you have lost a customer even before you could tell them what your product or service is.
|
